Privacy Policy

What We Collect

MeowMeowMatch ("the App") is developed by Anton D (Actibor). This policy explains what information the App collects, why, and who it's shared with.

Device & advertising data

To show ads and keep them relevant, our advertising partners collect your device's advertising identifier (Google Advertising ID / Apple IDFA), coarse location derived from IP address, device model, operating system version, and how you interact with ads (views, clicks, install events).

Account & profile data

When you first open the App, we create an anonymous player ID so your progress can sync and appear on leaderboards. If you choose a nickname and avatar in your profile, that information is stored alongside your player ID. You can optionally link a Google Play Games or Game Center account — if you do, we receive the identifiers needed to keep your progress tied to that account.

Gameplay data

Coins, boosters, unlocked cats, achievement progress, and settings are stored on your device. Your score, nickname, and avatar are also stored in the cloud so leaderboards and progress can follow you across devices.

Purchase data

In-app purchases (such as removing ads) are handled entirely by Google Play or the App Store. We receive confirmation that a purchase was completed so we can unlock the corresponding content — we never receive or store your payment card details.

How We Use It

• Saving and restoring your progress, coins, and achievements
• Operating leaderboards and displaying your chosen nickname/avatar to other players
• Showing and measuring ads, including frequency capping and fraud prevention
• Unlocking content you've purchased
• Improving stability using crash statistics provided by Google Play and the App Store

We do not sell your personal information for money. If you allow personalized ads, your advertising identifier and related ad data are shared with our advertising partners for targeted advertising — under some US state laws this counts as "sharing" or a "sale". You can opt out at any time under Settings → Privacy choices in the game (shown in the EEA, UK, Switzerland and California), or anywhere through your device settings as described in "Advertising & Your Choices".

Third-Party Services

The App relies on the following services to function. Each has its own privacy policy governing how it handles data:

Advertising partners may change over time as we optimize ad performance. When they do, we update this list and the "Last updated" date above.

Advertising & Your Choices

The App shows interstitial, rewarded, and banner ads through Unity LevelPlay.

• Consent (EEA, UK, Switzerland): on first launch the App asks whether you allow personalized ads. Until you answer, the ad system is not started and no advertising data is collected. "Decline" is as easy as "Agree" — you'll still see ads, just not personalized ones.
• Privacy choices (EEA, UK, Switzerland, California): in the game, open Settings → Privacy choices to turn personalized ads on or off at any time. Elsewhere, use your device settings below — they apply to all apps, including ours. Turning them off withdraws your consent and also opts you out of the sale or sharing of your personal information for targeted advertising. Your choice is passed to our ad partners immediately.
• iOS: if you allow personalized ads, you'll then see Apple's App Tracking Transparency prompt before any cross-app tracking occurs. If you decline personalized ads, we don't ask, and no tracking takes place. Declining either one means you'll still see ads, just not personalized to you.
• Android: you can reset or delete your advertising ID, or opt out of interest-based ads, in your device's Google Settings → Ads.
• Removing ads: purchasing "Remove Ads" stops ad requests entirely — no more advertising data is shared with ad networks after purchase.

Legal Bases (EEA, UK & Switzerland)

If you are in the European Economic Area, the United Kingdom or Switzerland, we rely on the following legal bases:

• Consent — personalized advertising and ad tracking. You can withdraw consent at any time under Settings → Privacy choices in the game; this doesn't affect processing that took place before.
• Performance of a contract — providing the game: saving and syncing progress, leaderboards, your profile, and unlocking purchases.
• Legitimate interests — showing non-personalized ads that keep the game free, frequency capping, fraud prevention and keeping the App secure.

International Transfers

The developer is based outside the EEA, and our service providers process data in other countries, including the United States and, for Yandex Ads, Russia. These countries may not offer the same level of data protection as your own. Where required, transfers rely on the safeguards offered by these providers, such as the European Commission's Standard Contractual Clauses.

Storage & Retention

Gameplay settings and progress that don't need to sync across devices are stored locally on your device and removed when you uninstall the App. Data that powers leaderboards and cross-device sync (player ID, nickname, avatar, score) is retained on our cloud infrastructure for as long as your account is active, or until you request deletion.

Children's Privacy

MeowMeowMatch is not directed at children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, contact us using the details below and we'll remove it.

Your Rights & Data Deletion

Depending on where you live, you may have the right to access, correct, or delete the information we hold about you, to receive a copy of it, to object to or restrict its processing, and to withdraw consent at any time.

• Personalized ads: turn them off any time under Settings → Privacy choices in the game (EEA, UK, Switzerland and California), or anywhere through your device settings.
• US residents: in California the same switch opts you out of the sale or sharing of your personal information for targeted advertising; residents of other states can opt out through their device settings: on Android you can opt out of interest-based ads in Google Settings → Ads, and on iOS by declining tracking. We don't discriminate against you for using your privacy rights.
• EEA, UK & Switzerland: you also have the right to lodge a complaint with your local data protection authority.

How to request deletion

To delete your player data — your nickname, avatar, cloud save, and leaderboard entries — email [email protected] with the subject line "Data deletion request" and tell us the nickname you use in the game, so we can find your record. We'll confirm and complete the deletion within 30 days.

Changes to This Policy

We may update this policy as the App evolves — for example, when we add a new feature or ad network. Material changes will be reflected by updating the "Last updated" date at the top of this page. We encourage you to review this page periodically.

Contact Us

Questions about this policy or a data request? Reach us at [email protected].